...
The System has already built-in solutions to help you make your site more seo-friendly.
1) Edit main meta-tags
Path: "System configuration" section > Domains > yoursitename > Edit Domain > "Seo Optimisation" section
...
Admin can just add needed values without tags, the System will automatically adjust them to correct tags and add them to other meta-tags in <head>.
2) Add seo-tags to each Category
Admin can also add Title, Keywords and Description to any category specified in Manage Categories (yoursitename /exec/manager/performercategories)
3) Add seo-tags to each Performer
Admin can set Title, Keywords and Description for each Performer.
...