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The System has already built-in solutions to help you make your site more seo-friendly.
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Path: "System configuration" section > Domains > yoursitename > Edit Domain > "Seo Optimisation" section 
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This three fields are for editing most common meta-tags:
<title>
<meta name="keywords">
<meta name="description">
Admin can just add needed values without tags, the System will automatically adjust them to correct tags and add them to other meta-tags in <head>.
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2) Add seo-tags to each Category
Admin can also add Title, Keywords and Description to any category specified in Manage Categories (yoursitename /exec/manager/performercategories)
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3) Add seo-tags to each Performer
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3) Adjust Title, Keywords and Description
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